SOCIAL MEDIA - How are films promoted?

Films are promoted via social media advertisements and people who have large followings on twitter, instagram, facebook and vine post a spoiler for the movie (a teaser poster). The internet is a great tool for film promotion as posts can go viral within hours. As well as this, social media marketing is very cost effective as you can get thousands of views for a few dollars on sites like Facebook and Twitter.

Jerome Jarre is a popular viner with 8.5 million followers. He featured Ben Stiller on his vine and snapchat account with the tag #Zoolander2, this then lead to a mass attraction and many people posted on their social media #Zoolander2, which was a great source of promotion.

Shortly after the Hunger Games: Mockingjay - Part 1 release, a remix of the popular song "The Hanging Tree," was created featuring a short animation of the hunger games symbolisms. The original version was at number 12 on the Billboard charts and therefore the directors of the Hunger Games used this to gain more popularity. Both versions of the song have gotten over 20 million views on their YouTube page. The song created enigma around the Hunger Games and people went online to search for more information.